Advisory Services

Expert Guidance for Africa's Investment Ecosystem

OnAfrica provides structured advisory to intending angel investors, startups, accelerators, and ecosystem partners - helping you navigate Africa's opportunity with clarity and confidence.

Who We Advise

Built for every stage of the ecosystem

Our advisory practice serves a range of clients across the African investment and entrepreneurship landscape.

Intending Angel Investors

Thinking about your first investment in Africa? We help you build a thesis, understand deal structures, assess risk, and make your first cheque with confidence.

Startup Founders

Beyond capital, we advise founders on fundraising strategy, investor relations, governance, and the pivotal decisions that determine whether a company scales or stalls.

Accelerators & Incubators

We partner with accelerator programs to strengthen their Africa investment curriculum, deal flow processes, and the long-term support infrastructure for alumni companies.

Corporates & Family Offices

For organisations seeking structured exposure to African venture, we provide market orientation, investment strategy design, and access to curated deal flow.

Our Services

What we offer

Our advisory engagements are structured around four core service areas, each tailored to your specific goals and context.

Investment Strategy

We help you define a clear investment thesis - which sectors, stages, and markets align with your goals, risk appetite, and available capital.

Fundraising Guidance

From pitch preparation to term sheet navigation, we coach founders and support investor-side clients through the full fundraising lifecycle.

Due Diligence Support

We provide independent assessment of investment opportunities, business models, and market assumptions - giving you confidence before you commit capital.

Governance & Structure

We help investors and founders put in place the legal, financial, and operational frameworks that protect value and attract institutional partners.

Our Approach

Structured, context-aware advisory built for Africa

Africa's investment landscape is unlike any other. Our advisory draws on deep on-the-ground experience across markets, sectors, and deal types - giving clients actionable guidance grounded in reality, not theory.

Tailored to your context - one-on-one engagements designed around your specific goals, questions, and stage of the journey.
Africa-focused expertise - guidance grounded in real experience across anglophone, francophone, and diaspora investment contexts.
Connected to deal flow - advisory clients gain relevant visibility into OnAfrica's curated pipeline where it aligns with their goals.
Discreet and confidential - all engagements are handled with complete professional confidentiality as standard.
Action-oriented - every engagement concludes with clear, prioritised recommendations you can act on immediately.