About OnAfrica

Our Mission

Mobilising African capital for African innovation

OnAfrica exists to close the funding gap that holds back Africa's most promising technology companies. We believe the continent's founders deserve access to the same quality of capital, advice, and networks as their global peers.

We do this by building a tightly curated community of African and diaspora investors who are equipped and motivated to back the next generation of breakout companies - from seed to Series A and beyond.

Our model is founder-first. Every programme, every relationship, and every investment decision is designed to give founders the best possible chance of building a company that lasts.

Investment Thesis

What we look for

Our thesis is grounded in five principles that guide every investment decision we make.

Founder-First

We back exceptional people. Resourcefulness, resilience, and integrity matter more than pedigree. We invest in founders we'd work alongside for a decade.

Technology-Enabled

We focus on startups using technology to create step-change improvements in productivity, access, or affordability across critical sectors of the African economy.

Scalable Business Models

We look for models with defensible unit economics and the structural potential to scale across multiple African markets or globally.

Early Validation

We invest once founders have demonstrated some form of traction - whether revenue, active users, or signed pilots - that validates the core assumption of the business.

Large Addressable Markets

Africa's 1.4 billion people represent significant market opportunity. We back startups solving problems at a scale that can support outsized returns.

Why African Capital Matters

Local capital creates stronger companies

The vast majority of investment into African startups still comes from outside the continent. While international capital plays an important role, African-led investment offers something different: deep contextual understanding, patient capital, and aligned incentives.

African investors who believe in the continent's potential are more likely to stay the course through the unique challenges of building here - infrastructure gaps, regulatory complexity, and currency risk - because they've navigated those realities themselves.

OnAfrica is building the infrastructure to route more of that capital to the companies that need it most - and to ensure that as Africa's startup ecosystem grows, so does the wealth of its citizens.

Leadership